With Alam Ara's phenomenon success other 'All Talking All Singing All
Dancing' productions were hurriedly put into production. Alam Ara was followed
by Jamai Sashti, the first Bengali Talkie and then by Shirin Farhad featuring
the most popular singing pair of the Urdu Stage - Jahan Ara Kajjan and Master
Nissar. It is said that a Punjabi Tonga driver in Lahore pawned his horse to see
the film 22 times! Recorded on RCA photophone sound system, the film was not
only technically superior to Alam Ara but also contained three times as many
songs. In fact, all early sound films produced in India had a profusion of songs
- it is said that Indrasabha starring Master Nissar and Jahan Ara Kajjan had as
many as 71 songs!
