The urbanism of the concept speaks for the contours of emotional buoyancy it encapsulates for the multiplexes audiences in particular. Unfortunately, the relevance of the concept fails to collage with the series of event, and the innovative skills take a backseat. The "feel good factor" never matures. Ghosh' innovative ideas will fail to entice ordinary movie buffs and even its loud publicity stunts would fail.

If 'Jhankar Beats' was mixing R.D Burman melodies with practicalities of life, then 'Home Delivery' is a clash between cynicism and optimism. The idea looks brilliant but where is the able script that can epitomize it.

Like his new adapted name (Vivek Oberoi to Vivek Anand Oberoi) the overrated actor has tried to resurrect his career with different looks. He dons the makeover of "Harry Potter" and plays "Gyan Guru" alias Sunny Chopra in the film. He lives in a land of dreams and believes that his writing skills are the powerhouse behind the daily "Times of Hindustan".

This self-proclaimed perfectionist has love interest Jenny (Ayesha Takia), a catholic girl. The duo settles for live-in relationship and plans to marry soon. The story moves through a day or two when Sunny's life twirls upside down. "Gyan Guru" is assigned the job of conceiving script for eminent director Karan Johar (Karan Johar himself).

In hot pursuit of obtaining foothold in the film world he bunks his office by making lame excuses. He cons his superior Parvati (Juhi Chawla) to spare some days to write Karan Johar's script. Life takes a turn when Ms Desirable Maya (Mahima Chaudhary) enters his life. The first communion at live TV show becomes enthralling and he falls for her charm.

Maya has a fading film career and to resurrect it she cons Sunny so that she can be part of Karan Johar's next film. Now, lust s becomes an obsession for Sunny and he ditches Jenny for Maya. To accompany Sunny there are Gungunia (Tikku Talsania) and Pandey (Saurabh Shukla) as his neighbors.

Destiny has it as Michael Burnett (Boman Irani), pizza delivery man, enters Sunny's life. Michael is 50 plus man who has unsuccessful life behind him and gets fired for every job; Sunny's uncanny act of dodging vendors.

The one day adventures between Sunny and Michael bring out the differences in the ideologies they possess. Sunny's fake idealism is hurt when he realizes Michael's power of optimism. The story starts with Diwali preparations and ends with the celebrations.

The Ghosh's tryst with trendy and upbeat cinema promises truckloads of entertaining musical blends - some contemporary and some experimental. The urbane feel, suave professionalism, glossy ambience coagulated with the effective characterizations make it an urban audience delight. Unfortunately, the extra special visual effects neither gel with script nor symbolize the eventful journey of the protagonists.

Neither Vivek Oberoi's foolhardy prankish acts nor Mahima's mindless dare bare acts catch eyeballs. The over-obsessed neighbors (Tikku Talsania and Saurabh Shukla) are reduced to unwanted guests with no performances to deliver.

Like its tagline "Aapko Ghar Tak" the producers have planned a unique methodology of promoting the film. Boman Irani, the protagonist in the film, delivers pizza at prime urban destinations in Mumbai and that too with style. It's new, innovative and pioneering feat in adventurous marketing. If this high-packed publicity would have materialized with fine script, screenplay and performances, then it must have been a win-win situation. But it is not and that's the tyranny of 'Home Delivery'.

Like his improvised name and spelling Vivek Oberoi has moved from a rugged ruffian makeover to a suave urbane look. It's innovative, but plagiarizing Jim Carrey's comical acts is simply unacceptable. Mr Oberoi resembles more of 'Mr Bean' (Hollywood's comical figure) with his poker-faced deadpan looks.

The idea of using "Omega" watches and the adventures of "James Bond" to vendors hardly tickles funny bone. It rather questions the writer's mental aptitude in conceiving crisp screenplay for the situation. Unlike Govinda and Salman the actor does not have the comical timing or sufficient characterization to deliver. The film will be another disappointment in a row despite his astronomically changed "filmi" name.

Ayesh Takia is just gal next door and strictly conventional to the script. She deserves better scripts and one hopes to see her in them. The one film wonder 'Pardes' girl looks aged and haggard with her tiring looks. Mahima tries to woo audiences with a "Mallika-Bipasha" sensual act but it looks uninspiring and needless at many places. Even the family friendly TV show has her "cleavage" and that's unacceptable by all standards. Arif Zakaria, the villain, looks like a buffoon as "P3P" with zero percent screen impact.

Tikku Talsania gives some hilarious moments but entertainment is restricted to 5-10 minutes. Saurabh Shukla's comical act is irritating rather than entertaining. Can Sujoy explain where does he plan such foolhardy character? His ideology fluctuates from manufacturing chocolate pencils to producing films. Boman Irani is the only promising factor but the actor has not got his fair due.

The make-up and get-up of Boman was not up to the mark. The beard and moustache along with white hair looks so unnatural that even a school kid can make it out. The actor has been reduced to a "glorified extra" and enters the scenario after the first half. If Boman has been projected as protagonist why has his characterization not been glorified?

The blurred line of optimism and cynicism is clarified with the concept of "Mahabharat" and that too with minimum tinge. The climax is the weakest point where the super intelligent Sunny realizes his mistake and remorse for his lost love.

Vishal-Shekhar's fabulous music is the biggest plus point. It is another such case when good music has failed to make a film successful. "Chand Ki Roshni", "Kaash" and "Happy Diwali" are brilliant soundtracks but none of them has been aptly choreographed. The slick cinematography by Srisha Roy and visual SFX by Pankaj Khandpur are additional factors that hold viewers' attention.

Despite all these does Sujoy Ghosh' innovative extravaganza hold the fort commendably for three hours?. No, for one big reason it requires huge amount of patience coupled with suave IQ that only classes possess. It disappoints even them completely as the director fails to deliver . The movie has shoddy screenplay, insipid narration and weak characterizations. Like its tall claims the story has to be unfolded through pizza delivery boy's angle it conceives through cynic writer's angle.

The slow and serpent moving narration is irritating and boring. It's noble idea to gesticulate the clash between cynicism and optimism but the body beautiful film lacks its soul.

What was the urgency for incorporating Bollywood celebrities for half a minute appearances? It proves nothing except that of materializing film prospects through hi-fi publicity. Like 'Mangal Pandey' and 'Shaadi No 1' (big hype - low impact) it looks like a damp squib with grim hopes of survival. Comedies are in fashion but half-baked concepts are unacceptable. The movie seems to be a losing preposition.